An AI workforce for MSPs

Run the tickets.
Not the to-do list.

Sarah acknowledges every ticket the moment it lands and sends the "this is resolved, all good?" follow-up. Atlas keeps the ticket queue moving against the SLA when the senior tech is buried. Nova chases the hardware quote you sent two weeks ago. Pico keeps clients covered and renewing before the agreement is even up.

For the contract that auto-renewed without a single nudge from you.

Get this runningSee the run
Connect tools. Choose what runs. Set the rules. Keep control.
AWAITS YOUR WORD · #new business
After-hours lead, 9:48pm — reply and offer Thursday 8am?
This week
14 leadsanswered while you were out
3 booked · 0 missed
9:41
Live workflow

Lead follow-up.
Held for your word.

9:48 PMcaught
New lead wants Thursday morning
Nova checked the thread, schedule, and job record.
Run trace
Signal
Website lead at 9:48 PM
"Can you come Thursday morning?"
Context
Record + calendar checked
Customer is new. Thursday 8:00 is open.
Draft
Reply written in your tone
Clear, warm, no new discount promised.
Approval
New promise held
One tap before the appointment is offered.
Receiptready
Proof ready to log
Source, draft, decision, and job note attached.
Owner approval
Send the offer, or edit the promise.
Today
Team
Schedule
Explore
Data
See what runs
Connected work

Your tools stay.
The work connects.

ConnectWise, HaloPSA and Autotask stay in place. Automola connects the handoffs around them, runs the workflow you approve, and leaves a receipt your team can open.

signal caughtworkflow runsapproval rulesreceipt logged
Connected runmonitored
ConnectWisePico
Client added fifteen people this quarter
a seats-and-coverage review flagged for your QBR, not a surprise at renewal
HaloPSASarah
P1 closed at 2pm
follow-up sent by 4, confirmed the user was actually back up
AutotaskAtlas
SLA clock at 30 minutes on a P2
escalated and reassigned before it breached
HubSpotNova
After-hours inbound from the accounting firm
qualified and a discovery call offered before morning
Every line links back to the customer note, order, job, deal, or source record that triggered it.
Why now

25% less client churn at MSPs that consistently hit their response SLAs — the trust that renews the agreement

MSP performance research, 2025

An unacknowledged ticket is what makes a client start shopping for a new provider, and you cannot watch the queue around the clock. Sarah acknowledges every ticket the moment it lands and sends the first reply, while Atlas keeps the work moving against the SLA — so clients feel covered and the agreements renew.

For MSPs, IT services & break-fix shops

Start with examples.
Create the rest.

Clients. The queue. New business. Follow-up. The work around the tickets is where the trust slips — different managers catch different ones.

P
Pico
follow-up·Follow-up
Live
Fires it puts out
  • Client added fifteen people this quarter — a seats-and-coverage review flagged for your QBR, not a surprise at renewal
  • Agreement renews in 60 days — a "here is the year in tickets resolved" recap drafted to make the renewal easy
  • Happy client after a clean P1 save — a referral ask sent while the trust is fresh
Always running
  • Expansion openings surfaced as clients grow — the seats and services they already need
  • Renewals teed up early with the value spelled out — the trust that keeps the agreement
  • Standout saves turned into referrals — the warmest pipeline an MSP has
nowChecking which client has grown enough to outgrow their agreement
S
Sarah
customer care·Clients
Live
Fires it puts out
  • P1 closed at 2pm — follow-up sent by 4, confirmed the user was actually back up
  • QBR with the dental group three weeks overdue — recap and open-items list drafted from the ticket log
  • Client emailed 'this keeps happening' at 9pm — reply queued for your morning, ticket history attached
Always running
  • Every resolved ticket gets a same-day check-in — closed in the PSA isn't closed with the client
  • CSAT request after each ticket, with the low scores routed straight to you
  • Quarterly review booked 30 days out, not when the client starts shopping
nowSending the "all resolved on your end?" note on the email-outage ticket from this morning
A
Atlas
service desk·The queue
Live
Fires it puts out
  • SLA clock at 30 minutes on a P2 — escalated and reassigned before it breached
  • Onsite needs a part — switch ordered, visit rebooked, client notified of the new window
  • Senior tech double-booked Thursday — one job moved to Friday, with your approval
Always running
  • Right tech on right ticket — certs and client history matched before assignment
  • Tomorrow's onsite schedule and dispatch list in every tech's hand by 6pm
  • Stale tickets swept daily — every one has a status, every status has a next step
nowReassigning the firewall ticket off the tech who's out sick today
N
Nova
new business·New MRR
Live
Fires it puts out
  • After-hours inbound from the accounting firm — qualified and a discovery call offered before morning
  • Referral from the bookkeeper — intro and thank-you out the same day
  • Hardware quote for 22 laptops sent two weeks ago, no reply — followed up with a fresh link
Always running
  • Every quote and proposal gets two follow-ups before it goes cold
  • Break-fix clients nudged toward a managed agreement after the third emergency call
  • Lapsed prospects get a quarterly check-in before a competitor calls them first
nowFollowing up on the managed-services proposal that went silent last week
A manager for any department
Sales
Customer Support
Operations
Marketing
Records
People & HR
Legal
Logistics
…or create one for any workflow your company needs
Integrations

Your tools stay.
Work moves between them.

Bring the software you already use. If a tool has an API, webhook, integration, or exportable signal, Automola can run a coded workflow across it. What’s below is a starting point — not a limit.

ConnectWiseHaloPSAAutotaskHubSpotGmailPipedriveSlackNotion+ anything else that connects
ToolSignalWorkflowReceipt
HubSpotlead, inquiry, cart, or old deal goes warmresearch, qualify, draft the next movesource + draft attached
ConnectWisejob, order, ticket, or project changesupdate the record and notify the right personrecord updated
HubSpotreview, repeat window, or past customer needs attentiondraft the check-in and next-service nudgecustomer context linked
Gmailcustomer, client, or teammate asks what is happeninganswer with context from the connected toolsmessage logged

It listens across the stack.

Jobs, leads, inboxes, reviews, calendars, service history, APIs, and workflow triggers you already have.

It acts across platforms.

Research a lead, move a job, draft a reply, update a deal, ask for a review, call an API, or run a webhook — from one workflow.

Humans stay in control.

Public replies, access changes, new promises, and customer-sensitive messages wait for your word before anything risky goes out.

Your team can run it too

Your team gets lanes.
You keep the rules.

Invite the people who already help run it & msps. Each person sees the work, receipts, and approvals you assign.

The company moves without becoming a free-for-all.

Team permissionsowner controlled
PPrincipalFinal say
Sets approvals, client-risk rules, access, and promises
OLOps leadProjects + handoffs
Reviews workflow holds, status notes, and next actions
ALAccount leadClients + deals
Sees drafts, follow-ups, renewals, and relationship risks
GRGrowth leadPipeline + retention
Checks warm leads, renewal notes, and next-step drafts
How control stays yours

Work moves quietly.
Control stays visible.

Receipts for the work.

Every action links back to the message, job, customer note, or source record behind it.

Sensitive work waits.

Risky moves arrive as one card: the situation, the recommendation, and the draft.

Routine work runs.

Inside the line you set, managers handle the repeated work and log it.

One tap stops it.

Pause a workflow, change a rule, or route the decision to someone you trust.

Your rules decide what runs, what waits, and who can approve it. Your data stays in your accounts, read to do the work, never sold, never used to train anyone else’s system.

See the control model
Questions

IT & MSPs, answered.

How does Automola work for it & msps?

Sarah acknowledges every ticket the moment it lands and sends the "this is resolved, all good?" follow-up. Atlas keeps the ticket queue moving against the SLA when the senior tech is buried. Nova chases the hardware quote you sent two weeks ago. Pico keeps clients covered and renewing before the agreement is even up. You hire managers by function — Pico, Sarah, Atlas, and Nova — and they run the routine across the tools you already use, bringing you only the decisions that need your word.

What does Automola handle for it & msps without me?

The recurring work that keeps pulling you back in, across follow-up, clients, the queue, and new mrr. Routine actions run on their own inside your rules; anything sensitive — a public reply, access change, new promise, or customer-sensitive situation — is drafted and held for your word.

Which tools does Automola connect for it & msps?

The software you already run, including ConnectWise, HaloPSA, Autotask, and HubSpot. Your tools stay in place — Automola connects the handoffs around them and leaves a receipt for every action.

Who stays in control?

You do. You set what each manager may do and what needs your approval; public messages, access changes, new promises, and sensitive replies wait for an Approve or Hold. Every action leaves a receipt you can open, and you can change a rule or pause a workflow any time.

What does Automola cost, and how do I start?

It is free during the invite-only private beta — we onboard ten companies a week, and a real person helps set up your company in its first month. Paid pricing is per manager, never per seat, and arrives when we open to general access.

The next move

Start with one manager.Keep control.

Connect ConnectWise, HaloPSA and Autotask and the rest of the stack you already use. Choose the workflow that keeps pulling you back in, set the approval rules, then let the work start moving.

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