An AI workforce for MSPs

Run the tickets.
Not the to-do list.

Automola connects your inbox, CRM, projects, calendar, and client follow-up so deals, deadlines, renewals, and handoffs keep moving.

For the prospect, client note, proposal follow-up, or deadline your team should not have to remember.

Get this runningSee the run
Connect tools. Choose what runs. Set the rules. Keep control.
AWAITS YOUR WORD · #new business
After-hours lead, 9:48pm — reply and offer Thursday 8am?
This week
14 leadsanswered while you were out
3 booked · 0 missed
9:41
While you were out

Good morning.
The rest is handled.

12
Handled overnight
Your team, resting now
Needs you
Reply to Maria’s 1-star review
Sarah · Customer care · 11:10 PM

She felt ignored after the reschedule. I drafted an apology and a way to make it right — your word before it posts.

View the draft
Updates
Revived a quote that went quiet
Walkthrough booked for Wednesday.
8:36 PM
Answered 9 messages overnight
7 sent · 2 held for you.
6:30 AM
Everything else is handled. Rest.
Today
Team
Schedule
Explore
Data
See what runs
Connected work

Your tools stay.
The work connects.

ConnectWise, HaloPSA and Autotask stay in place. Automola connects the handoffs around them, runs the workflow you approve, and leaves a receipt your team can open.

signal caughtworkflow runsapproval rulesreceipt logged
Connected runmonitored
ConnectWiseNova
Inbound lead arrives - company context and reply drafted
Researching the prospect that should not sit untouched
HaloPSASarah
P1 closed at 2pm
follow-up sent by 4, confirmed the user was actually back up
AutotaskAtlas
SLA clock at 30 minutes on a P2
escalated and reassigned before it breached
HubSpotPico
Past client warms up - re-engagement note drafted
Checking which account is ready for a useful next conversation
Every line links back to the customer note, order, job, deal, or source record that triggered it.
Why now

7 hours is the average first response time on a support ticket, across industries

Freshworks, 2025

You can't watch the queue around the clock. Sarah answers the moment a ticket lands and sends the first reply, while Nova follows up on the new leads coming in.

For MSPs, IT services & break-fix shops

Start with examples.
Create the rest.

Pipeline. Clients. Projects. Follow-up. Start with the handoffs that protect relationships, then create managers for the rest.

N
Nova
growth·Pipeline
Live
Fires it puts out
  • Inbound lead arrives - company context and reply drafted
  • Proposal went quiet - follow-up ready with the next step
  • Referral says yes - intro note prepared the same day
Always running
  • Every prospect gets a fast, informed response
  • Proposal follow-up stops depending on memory
  • Warm relationships surface before they cool off
nowResearching the prospect that should not sit untouched
S
Sarah
customer care·Clients
Live
Fires it puts out
  • P1 closed at 2pm — follow-up sent by 4, confirmed the user was actually back up
  • QBR with the dental group three weeks overdue — recap and open-items list drafted from the ticket log
  • Client emailed 'this keeps happening' at 9pm — reply queued for your morning, ticket history attached
Always running
  • Every resolved ticket gets a same-day check-in — closed in the PSA isn't closed with the client
  • CSAT request after each ticket, with the low scores routed straight to you
  • Quarterly review booked 30 days out, not when the client starts shopping
nowSending the "all resolved on your end?" note on the email-outage ticket from this morning
A
Atlas
service desk·The queue
Live
Fires it puts out
  • SLA clock at 30 minutes on a P2 — escalated and reassigned before it breached
  • Onsite needs a part — switch ordered, visit rebooked, client notified of the new window
  • Senior tech double-booked Thursday — one job moved to Friday, with your approval
Always running
  • Right tech on right ticket — certs and client history matched before assignment
  • Tomorrow's onsite schedule and dispatch list in every tech's hand by 6pm
  • Stale tickets swept daily — every one has a status, every status has a next step
nowReassigning the firewall ticket off the tech who's out sick today
P
Pico
follow-up·Follow-up
Live
Fires it puts out
  • Past client warms up - re-engagement note drafted
  • Renewal window opens - context and next step prepared
  • Quiet account needs attention - check-in held for approval
Always running
  • Past clients stay close without manual tracking
  • Renewal moments surface before they become surprises
  • Helpful follow-ups happen with context, not spam
nowChecking which account is ready for a useful next conversation
A manager for any department
Sales
Customer Support
Operations
Marketing
Finance
People & HR
Legal
Logistics
…or create one for any workflow your company needs
Integrations

Your tools stay.
Work moves between them.

Bring the software you already use. If a tool has an API, webhook, integration, or exportable signal, Automola can run a coded workflow across it. What’s below is a starting point — not a limit.

ConnectWiseHaloPSAAutotaskHubSpotGmailPipedriveSlackNotion+ anything else that connects
ToolSignalWorkflowReceipt
HubSpotlead, inquiry, cart, or old deal goes warmresearch, qualify, draft the next movesource + draft attached
ConnectWisejob, order, ticket, or project changesupdate the record and notify the right personrecord updated
HubSpotreview, repeat window, or past customer needs attentiondraft the check-in and next-service nudgecustomer context linked
Gmailcustomer, client, or teammate asks what is happeninganswer with context from the connected toolsmessage logged

It listens across the stack.

Jobs, leads, inboxes, reviews, calendars, service history, APIs, and workflow triggers you already have.

It acts across platforms.

Research a lead, move a job, draft a reply, update a deal, ask for a review, call an API, or run a webhook — from one workflow.

Humans stay in control.

Public replies, access changes, new promises, and customer-sensitive messages wait for your word before anything risky goes out.

Your team can run it too

Your team gets lanes.
You keep the rules.

Invite the people who already help run it & msps. Each person sees the work, receipts, and approvals you assign.

The company moves without becoming a free-for-all.

Team permissionsowner controlled
PPrincipalFinal say
Sets approvals, client-risk rules, access, and promises
OLOps leadProjects + handoffs
Reviews workflow holds, status notes, and next actions
ALAccount leadClients + deals
Sees drafts, follow-ups, renewals, and relationship risks
GRGrowth leadPipeline + retention
Checks warm leads, renewal notes, and next-step drafts
How control stays yours

Work moves quietly.
Control stays visible.

Receipts for the work.

Every action links back to the message, job, customer note, or source record behind it.

Sensitive work waits.

Risky moves arrive as one card: the situation, the recommendation, and the draft.

Routine work runs.

Inside the line you set, managers handle the repeated work and log it.

One tap stops it.

Pause a workflow, change a rule, or route the decision to someone you trust.

Your rules decide what runs, what waits, and who can approve it. Your data stays in your accounts, read to do the work, never sold, never used to train anyone else’s.

The human-always-decides commitment
Questions

IT & MSPs, answered.

How does Automola work for it & msps?

Automola connects your inbox, CRM, projects, calendar, and client follow-up so deals, deadlines, renewals, and handoffs keep moving. You hire managers by function — Nova, Sarah, Atlas, and Pico — and they run the routine across the tools you already use, bringing you only the decisions that need your word.

What does Automola handle for it & msps without me?

The recurring work that keeps pulling you back in, across pipeline, clients, the queue, and follow-up. Routine actions run on their own inside your rules; anything sensitive — a public reply, a refund, a big spend — is drafted and held for your word.

Which tools does Automola connect for it & msps?

The software you already run, including ConnectWise, HaloPSA, Autotask, and HubSpot. Your tools stay in place — Automola connects the handoffs around them and leaves a receipt for every action.

Who stays in control?

You do. You set what each manager may do and what needs your approval; big spend, public messages, and sensitive replies wait for an Approve or Hold. Every action leaves a receipt you can open, and you can change a rule or pause a workflow any time.

What does Automola cost, and how do I start?

It is free during the invite-only private beta — we onboard ten companies a week, and a real person helps set up your company in its first month. Paid pricing is per manager, never per seat, and arrives when we open to general access.

The next move

Start with one manager.Keep control.

Connect ConnectWise, HaloPSA and Autotask and the rest of the stack you already use. Choose the workflow that keeps pulling you back in, set the approval rules, then let the work start moving.

We welcome a handful of companies a week. Add your email — you're on the list, and we'll reach out when your number comes up.